A webinar is a powerful tool because of its ability to generate multiple passive income streams thanks to replays.
When the live webinar platform GoToWebinar.com was first introduced, it enabled you to record your presentation only on PCs and not on Apple computers. And, when you’d recorded your presentation, it would produce a big clumsy file that wouldn’t play online unless it was converted into an mp4 file first. Then, you had to use different software to make the file play on a web page.
This tedious process led me to create my own webinar replay system called ‘Webinator.’
A webinar replay is a very smart way to leverage your time and earn multiple income streams on virtual autopilot.
It’s common for audiences to register for a live webinar, but be unable to attend. Typically, about half the people who register don’t show up for the live presentation. Now, thanks to replays, it’s easy to email registrants the replay for a second chance to catch the presentation.
A standard webinar replay email looks like this:
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Hello Judy,
What a fantastic webinar we had today. Over 674 people registered for “How To Generate Cash Flow In 30 Days Thanks To Social Media” and hundreds of people joined us live.
The feedback received was amazing! If you were able to join us live, congratulations!
As promised, we recorded the entire presentation and the replay is now available here:
During the webinar we revealed:
* How To Get Thousands Of Targeted Fans and Followers on social media!
* The Little-Known Strategies For Monetizing Social Media Right Now, Even If You Are A Complete Beginner!
* How To Gain More Authority And Grow Your Brand Fast Thanks To The Viral Power Of Social Media
* How To Put Your Social Media Marketing On Complete Autopilot
* How You Can Make Money Thanks To Social Media RIGHT NOW Even If You Don’t Have a Website, Product, List, Or Any Money!
* The Secret Code To Siphon Unlimited Free Targeted Leads in 7 Seconds!
*How To Capture Your Followers’ Names And Emails In Just One Click And Build A Huge List Fast
…And much, much more!
Watch it now before it gets taken down: REPLAY LINK
Just implementing one strategy will make a huge impact in your business and could potentially allow you to generate a few hundred bucks during the webinar!
Enjoy!
Corinna Essa
PS. Just a few hours are left to watch the webinar replay before it gets taken down. Make sure you watch it now: REPLAY LINK
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Furthermore, the ability to provide replays also allows presenters to share their information to audiences around the world regardless of their time zones.
For example, should you wish to share your webinar with an American audience, only available in the evening—while you’re based in London—it no longer means you need to do so at 1am!
Thanks to replay technology, your webinar can be available to anyone in the world regardless of time-zone differences, and you can generate sales whether you get out of bed or not!
In other words, replays allow you to make your information and products available to anyone in the world, at any time, without investing any extra time and effort. Thanks to this technology, you simply work once when you deliver the live webinar and get paid over and over again for it!
To this day, we haven’t come across a business model as effective as the webinar replay formula, where you can generate more income while doing absolutely nothing for it.
Webinar Automation thanks to Webinator
Webinator is a very simple program, which takes you step-by-step through the set-up. It’s available at Webinator.biz.
It enables you to automate an unlimited number of webinars. In addition, it creates a web page that plays your webinar like the one below:
What makes it even more powerful, is that it allows you to set up registration pages, where people have to submit their contact details before accessing the replay, like the one below:
By capturing an audience’s contact details, webinar owners can build a highly-targeted mailing list, which can be followed up if the customers don’t buy immediately after watching the replay. They can also be contacted at a later stage for future offers.
An added feature of Webinator is its ability to hide the player controls. This means that viewers can play or pause the video but not rewind it or fast-forward it. That way, viewers are obliged to watch the whole presentation before judging the offer.
For a webinar to convert well, it is important that audiences watch it in its entirety in one sitting. In this way, they are taken through a carefully crafted process, and their appetites are whetted for more, before being offered a product.
What also makes Webinator an effective tool is its ability to make the “pay” tab appear only after the offer has been presented and the price has been announced.
That way, when viewers watch the presentation and there is no “buy now” button below it, they don’t jump to the conclusion that this webinar is just another sales video. They don’t have their guards up.
Instead, they just consume the information as they would when watching an information presentation. Through extensive research, we’ve discovered that this method leads to higher sales conversions on both webinars and in video sales letters.
A webinar replay can also be available in three different formats when using Webinator. It can be available at any time (aka ‘play anytime webinar’), or be available only once on a specific day (aka ‘one time webinar’), or it can be available on every day or every week at a certain time (aka ‘recurring webinar’.)
Setting up webinar replays to be available only on a specific day usually leads to higher conversions, because people will ensure they make themselves available to watch the presentation in full, knowing it won’t be available again anytime soon.
Combining scarcity of the availability of a webinar with a highly committed audience is the winning formula for achieving higher sales conversions.
Webinator also provides you the ‘Embed code’ of your replay, allowing you to replay the webinar on any web page such as your website or blog.
By adding a webinar replay to your website, not only can you build a highly targeted mailing list, but also you have the opportunity to convert your standard website into a highly effective sales funnel.
Case study: Sean Allison
It’s not uncommon for webinar replays to perform better, in terms of sales, than the live version. This can be easily explained by the fact that, thanks to replays, audience members can choose the time to watch the webinar that’s most convenient for them—or when they have fewer distractions.
Sean Allison, from Perth, was an accountant working 70 hours a week, struggling to pay the bills and at the brink of burnout. He discovered the power of webinars, and more specifically, the power of replays.
When Sean first decided to use webinars to generate income and potentially replace his income as an accountant, he had three choices.
- He had been a personal trainer for a few years and could have put together a webinar and product around the topic of fitness and weight loss.
- Another option was to put together a webinar about accounting, helping people save on tax for example.
- His third option was to put together a webinar on options trading, as he had developed a passion for it.
He decided to pursue the latter as he was already using the strategy for himself while still working at a job, and had already shared his formula to friends and family who were experiencing considerable returns.
All he had to do was to package his knowledge and expertise into an information product. This led to the creation of The Income Generator Strategy, a product that sold initially at $997.
Below is an example of how his webinar replay outperformed his live webinar.
As you can see from the screenshots below, his live webinar, held on April 24, generated five sales at $997 between the hours of 8.20am and 8.45am.
A few hours later, when the webinar replay was shared with the registrants who didn’t attend the live session, an additional 16 sales were generated from 1.17pm on April 24 and in the following days.
That’s an additional $15,952 for doing absolutely nothing!
At the scheduled live webinar time, over 100 people tried to login. Since 100 people was the limit on attendance, a notification appeared saying, “This webinar has reached its limit of 101 attendees.” This resulted in many people eager to access the information.
Sean used this to market the replay in an email to registrants, as a highly sought-after presentation. We were able to create genuine urgency in our follow-up marketing because many of the people who received the replay email, actually experienced the disappointment of being unable to attend live.
